B2B portal development: your best customers order by email.
B2B portal development for retail and wholesale: regular customers order by email and PDF because the portal does not know their terms or their part numbers. Every order gets keyed in by hand.
Experience in e-commerce
E-commerce process consulting and Amazon Seller Central have been part of our work for years.
B2B works differently
Individual prices, framework agreements, approval limits and customer part numbers: a B2C shop covers almost none of it.
Your merchandise system leads
The ERP or merchandise management system stays as it is. Portal and processes sit in front of it.
B2B portal development: what we build.
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The portal has to know the terms
Customer-specific prices, volume tiers and framework agreements come from the ERP into the portal. Show a list price and the buyer picks up the phone again.
More on this
Add customer part numbers, stored delivery addresses, approval limits and several users per customer with their own rights. Stock, prices and orders stay in the merchandise system: ERP project management.
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People order out of habit
B2B orders are repeats. Reordering from history, saved lists and order templates matter more than any product search.
More on this
Customers move to the portal because it is faster for them: delivery dates, order history, status tracking. That advantage has to be built, and then pointed out.
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Read email orders automatically
Orders arriving by email and PDF are read with AI support and put up for checking. For the customers who stay in the inbox, and there always are some.
More on this
One transposed digit while typing costs more than the order is worth. How we build such pipelines is described under AI automation.
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Maintain product data once
Shop, marketplace, catalogue and customer portal fed from one source. A correction takes effect everywhere, instead of missing in four places.
More on this
We start with the channel that causes the most errors. Catalogues and shops are built with Astro e-commerce. Recording return reasons shows which product or which description causes the trouble: e-commerce process consulting.
How often is your stock figure right?
Stocktaking gaps, overselling in the shop, notes at goods-in: describe your setup. We say where an app helps and where your ERP is enough.
Common questions from retail and e-commerce.
Should we build our own shop or take a standard system?
Usually the standard system. Payment handling, tax logic and shipping rules are solved there. We come in where the standard ends: B2B terms, client-specific ordering journeys and processes between systems.
Will you take over our Amazon account?
No. We advise on structure and processes and handle the technical integration into your systems. Day-to-day account management stays with you, with details on the page for Amazon Seller Central consulting.
Our customers have ordered by email for years. Can they be moved into a portal?
Some of them. Customers switch when the portal is faster for them, with their part numbers, their prices and reordering from history. For the rest, the application reads the email order so nobody types it up.
Does the digital product passport affect us?
If you make or import products in the prioritized groups into the EU, most likely yes. The first ESPR working plan names iron and steel, aluminium, textiles, tyres, furniture and mattresses among others. Batteries run through the Batteries Regulation with a deadline from February 2027, more on the digital product passport.
Can you integrate with our merchandise management system?
If it offers an interface, that is routine. Your system stays in charge: stock, prices and orders come from there and go back there. Without an open interface we say so beforehand and look at a scheduled data exchange.
Is an app worth it for our shop?
Only when the same people buy regularly, with reordering or subscription models. Where purchases are mostly one-off, a fast website is the better investment, as described under Fashion & Lifestyle.
Further reading.
How many orders does somebody type up?
That number says more about the potential than any analysis. Tell it to us and we say whether a portal, an extraction pipeline or a process change is the shortest route.
From the inbox into the system.
Describe how orders reach you and what happens by hand afterwards. You get a first assessment of where the biggest lever sits.
We usually reply within 24 hours.
Remote and on site in Germany, Austria and Switzerland. International projects on request.