Conversion-focused websites that make good work visible.
Established businesses that grew on referrals often stop growing while the work stays good. We analyse which segment is within reach and build the conversion-focused website that leads there.
Projects in progress
Catering and transport here are projects of ours, anonymized because we name clients only with approval.
Brand, site, processes
A site that generates enquiries helps little if the business cannot work them through.
A new segment
The biggest lever usually sits in a segment you could serve today and do not reach.
Digital growth consulting: what we do.
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The analysis comes before the site
We look at where customers come from today, what competitors make visible, and which segment you could serve with the skills you already have.
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Four questions carry the first call: what can you do that you do not visibly offer? What does that segment search for, word for word? What happens if ten enquiries arrive tomorrow? Which channel do you depend on? The current state comes from an SEO audit.
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The lever is a new segment
A florist serving walk-in trade can usually do wedding flowers too. The professional step is small, the commercial one large, because a planned order brings lead time and a budget.
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Couples do not walk past by chance, they search online months ahead. The florist is an illustration, not a client project of ours.
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Two businesses, the same pattern
A catering business wins customers only through cold calling and word of mouth. A haulier takes work solely from B2B platforms, where price is the only visible difference.
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Both are projects we have delivered or are currently delivering, some of them international. More under Hospitality & Catering, Logistics & Transport and Markets.
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Brand, website and the processes behind
What you stand for and for whom decides look and structure. Enquiry, quote and follow-up run digitally so the business can carry the growth.
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Built with Astro or Webflow, with conversion rate optimization for the guidance and an app where the work is mobile. If the segment becomes a business model of its own: MVP Validation Sprint.
Good business, weak visibility?
Describe how enquiries reach you today. We say what a professional presence changes.
Common questions about websites and growth.
We already have a website. Is that not enough?
Its age says little, its effect says a lot. Is it found by people who do not know you yet? Does somebody see within seconds what you stand for? Is there a visible next step on a phone? Three times yes, then leave it alone.
What does brand building mean for a catering business?
A clear answer to what you stand for and what people recognize you by, in language, images and appearance. As a brand building agency we work on the difference between “we do buffets” and a handwriting a company enquires about directly.
When do you advise against it?
If you work at capacity and do not want to expand, adjusting prices is the better lever. With pure tender business, or a handover within a few years, the build-up rarely pays off.
Can you guarantee that we will make more revenue?
No, and anyone who does should not get the job. We deliver an outward presentation with nothing technical or editorial in its way, an enquiry route that works, and processes that carry the enquiries. If we see little potential, we say so beforehand.
Can we maintain the site ourselves afterwards?
Yes, through a headless CMS, through Webflow if you want to work visually, or for text changes by editing your website by chat. Which route suits you decides how the site is built.
What does it cost, and when do the first enquiries arrive?
The price depends on the scope: the website alone, or brand and processes with it. After the first call you get an estimate with its assumptions. Local services with clear search intent react within weeks, others need months.
Further reading.
What could you offer that nobody sees?
Send us your website and one sentence about the segment you could be serving. You get an honest assessment, including a clear word if we see little potential.
Good work nobody finds.
Tell us where your customers come from today and what else you could be serving. Two sentences are enough.
We usually reply within 24 hours.
Remote and on site in Germany, Austria and Switzerland. International projects on request.