Website SEO audit: know why nobody finds you.
The website is live, the money is spent – but nobody finds you on Google, and no one in-house understands what the agency's "SEO report" actually means. Our SEO audit answers the real question: what exactly is the problem – technology, content, structure or visibility in the new AI search? You don't get an 80-page export, you get a prioritized action plan you can execute – with us or without us. On site in Dresden, Leipzig and Chemnitz or remote.
A developer's eye
We don't just read off tools – we understand the code behind them. Core Web Vitals, load times and rendering problems are things we can not only name but fix ourselves.
A plan, not a PDF graveyard
Prioritized by impact and effort: quick wins first, structural work after – every measure described so that your team or your agency can implement it too.
AI search included
ChatGPT, Perplexity & Co. are changing how customers search. We check whether your website is citable for AI answers – structured data, llms.txt, machine-readable content.
Where websites lose visibility.
Behind "nobody finds us" you almost always find the same causes – and without analysis you treat the wrong one:
Rankings stagnate, cause unclear
Copy gets polished while the technology is the bottleneck – or the other way around. Without a diagnosis, every SEO measure is a shot in the dark with months of waiting.
The technology holds you back
Slow load times, poor Core Web Vitals, crawling traps, unindexed pages: problems no copy in the world can compensate for – and that show up in many SEO reports only as a red light without a solution.
The relaunch cost you rankings
New website, old URLs gone, redirects forgotten – the classic. The traffic drop only gets noticed once the inquiries stop coming.
Content without search intent
Lots of text, but nobody searches for it – or several pages cannibalize each other for the same keyword. Diligence is no substitute for structure.
Invisible locally
Anyone searching "provider + city" finds your competitors. Local landing pages, your Google Business Profile and structured data decide who gets the regional inquiries.
AI search is shifting the traffic
More and more answers come straight from AI assistants – with or without your website as the source. If you're not readable for them, you lose visibility that never shows up in any ranking report.
What the SEO audit checks.
Four layers, one result: a clear picture of where your website stands – and a plan that pulls the biggest levers first.
- Technical audit – Crawling & indexing, load times & Core Web Vitals, mobile-friendliness, redirects, sitemap & robots.txt – measured with real tools, explained in plain language.
- Structure & on-page – Information architecture, internal linking, titles & meta descriptions, heading logic, structured data (Schema.org), and hreflang for multilingual sites.
- Content audit – Which search queries your audience actually makes, which pages serve them, where content is missing, cannibalizing itself or too thin – cross-checked against Search Console data instead of gut feeling.
- Local visibility – Rankings for "service + city", Google Business Profile, local landing pages and structured data – for inquiries from Dresden, Leipzig, Chemnitz and your region.
- AI/GEO readiness – Is your website citable for AI search engines? Machine readability, structured data, llms.txt, content that AI assistants can use as a source.
- Prioritized action plan – Every recommendation with impact, effort and order – quick wins for the first weeks, structural measures for the months after. Executable with us, your team or your agency.
Our own practice
We optimize our own projects against the same criteria – from Core Web Vitals fixes at code level to structured data and llms.txt on every page.
Tools
Google Search Console · Lighthouse & PageSpeed Insights · crawlers · analytics – plus the look into the source code that tools can't replace.
Honest
If your website is solid, we'll say so – and won't sell you a retainer. The audit is a self-contained project, not the entry to a subscription.
Your website can do more than Google currently sees.
Send us your domain – we'll take a first look and tell you whether a full audit is worth it and what it costs.
An SEO audit from a developer – not from a report generator.
Most SEO audits end exactly where things get technical: the report shows red lights for load time and Core Web Vitals – and the recommendation reads "discuss this with your developer". We are the developer. Render-blocking scripts, font loading behavior, layout shifts, caching: we don't just find these problems, we fix them at code level – whether your website runs on WordPress, Webflow, a shop system or a custom build.
The second gap in classic audits: AI search. A growing share of your audience asks ChatGPT, Perplexity or Google's AI answers – and gets recommendations in which your website either appears as a source or doesn't exist. Citability is the new visibility: clean structured data, machine-readable content, an llms.txt, clear facts on every page. We check this too – because we build it exactly this way for our own projects.
And because we run websites ourselves instead of only advising, the action plan is written the way we would use it ourselves: concrete, prioritized, no jargon – and without the twenty boilerplate recommendations that appear in every generated report and move nothing.
System-agnostic
WordPress, Webflow, Shopware/Shopify, TYPO3 or a custom build – we audit what's live. Implementation by us or your team, depending on the system.
On site
Kickoff and results meeting gladly in person in Dresden, Leipzig or Chemnitz – our base is Dresden, the analysis runs remotely.
Ready for follow-through
If you want, the audit turns into implementation: technical fixes, landing page structure, content plan – you decide after the results.
How your SEO audit runs.
Kickoff & access
A short conversation about goals, audience and competition; read access to Search Console and Analytics. On site in Dresden, Leipzig, Chemnitz or via video call.
Crawl & analysis
Technology, structure, content and AI readiness are checked systematically – with tools and with a look into the source code.
Report & prioritization
All findings in plain language, every measure rated by impact and effort – quick wins clearly marked.
Results meeting
We walk through the plan together, answer questions and clarify what your team handles itself and where support makes sense.
Implementation (optional)
On request we implement: technical fixes, structured data, landing pages, content structure – measurable over the following weeks.
Frequently asked questions about the SEO audit.
What does an SEO audit cost?
That depends on the size of the website – a ten-page site is checked faster than a shop with a thousand URLs. After a quick look at your domain we give you a clear price before you commission anything. The audit is a self-contained project with no follow-up obligation.
How long does the audit take?
Typically one to two weeks from kickoff to the results meeting – depending on website size and on how quickly access (Search Console, Analytics) is available.
What do you need from us?
Read access to Google Search Console and Analytics, if available – and an hour of your time for the kickoff. Nothing more; we do not touch the website itself for the analysis.
Is an audit worth it for small websites too?
Yes, especially there: on small sites a few targeted measures often move a lot – and the audit prevents budget from flowing into measures that do nothing. If your website is solid, we'll tell you that honestly too.
Do you also implement the measures?
Yes, optionally – that is our advantage as developers: technical fixes, structured data, load time optimization and landing pages are things we can implement directly. But the plan is deliberately written so that your team or your agency can work with it as well.
Are you on site in Leipzig and Chemnitz?
For the kickoff and the results meeting, gladly – we don't have an office there, our base is Dresden. The analysis itself runs remotely anyway; in-person meetings are possible across Saxony at short notice.
Do you guarantee rank 1 on Google?
No – and nobody can promise that seriously. What we do guarantee: an honest diagnosis, a prioritized plan and measurable technical improvements. Rankings follow quality, not promises.
Related services.
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Learn moreBusiness Building
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Learn moreFirst the diagnosis, then the therapy.
Tell us your domain and your goal – you'll get an honest first assessment and a clear price for the full audit.
Request an SEO audit.
Share your domain, your goal and – if you know it – your biggest pain point. We'll get back to you with a first assessment and a price.
We usually reply within 24 hours.
Remote & on site – working across the DACH region (DE, AT, CH), with international project experience.