The QR code on the label becomes mandatory. And an opportunity.

Only if the same people buy from you regularly. For brands with repeat purchase, subscriptions or seasonal collections and a loyal customer base, an app can pay off clearly. For predominantly one-off purchases, almost never – then a fast, well-built website with clear visibility is the better investment. We tell you up front which category you are in, rather than selling you an app nobody opens.

There is no fixed date for textiles yet; the delegated acts are expected from 2027. The first hard deadline in the whole regulatory framework is the battery passport from 18 February 2027 under the EU Battery Regulation. After an act is adopted, roughly eighteen months of transition typically remain. We keep the current status on our page about the digital product passport.

Very probably yes. The obligations fall on whoever places a product on the EU market – and that includes brands and importers, not only manufacturing businesses. Outsourcing production does not remove the need to be able to produce the required data, and that data has to come from your suppliers. Which is precisely why lead time is decisive: this is not information you obtain at short notice.

The page itself is the cheapest part – at heart it is a fast page generated from your product data behind a QR code. The effort sits in the data foundation: which details are available in structured form, which have to be gathered first, and which supplier has to deliver something for it? So we start with an impact and gap analysis and give you the numbers afterwards.

Yes, and that is the most interesting part. A scan is a point of contact with somebody holding your product in their hands – rarer and more valuable than practically any bought advertising contact. Care instructions, repair services, product registration, matching additions: all of it can hang off the same page. The one thing that matters is that the mandatory information stays clear and unobstructed; the regulation does not allow an advertising page with the required details in the small print.

Product data stays where it is maintained – in the shop, the PIM or the ERP. Product passport pages and the app fetch it from there. The most important principle is not to create another place to maintain it: a fifth version of the same data makes the problem bigger, not smaller.

An app as such does not. Better information does – and that can be provided equally well in an app and on the website. The most effective levers in fashion retail are consistent sizing, honest fit guidance and images that do not make the product look better than it is. That is a data task, not a technology question – and we would rather say so than sell you an app as a returns solution.