Fashion app development and product passport pages.
Fashion app development pays off when the same customers buy again. The digital product passport for textiles is coming anyway. We build both: the mandatory page behind the QR code and the app regulars open.
The passport as a start
We keep a page of its own on the digital product passport, with the timeline and the product groups affected.
Apps with repeat purchase
A brand app pays off where contact recurs. For one-off purchases we point you to a fast website.
PIM and shop stay put
Product data stays where it is maintained. The app and the passport pages fetch it from there.
What we build for fashion and lifestyle brands.
-
A product passport page behind the QR code
Material, origin, care, repair and return options on one fast page. The mandatory details are covered, and at the other end somebody is holding your product.
More on this
We build these pages with Astro and feed them from your product data. Timeline, product groups and approach are on our Digital Product Passport page.
-
What the passport means for textiles
The first ESPR work plan from April 2025 lists textiles as a prioritized product group. The delegated acts are expected from 2027.
More on this
The first hard deadline in the whole framework is the battery passport from 18 February 2027 under the EU Battery Regulation. After an act is adopted, roughly eighteen months of transition typically remain. Food, feed and medicinal products are excluded from the ESPR; textiles are in scope.
-
Sizing and fit against returns
The biggest cost block in fashion retail arises where information is missing. Consistent sizing and fit guidance is a data task.
-
A D2C app for regular customers
Repeat purchase in two steps, back-in-stock notifications, early access to collections. We say up front whether your purchase rhythm carries an app.
More on this
An app that is only the shop in miniature gets installed once and never opened again. How we build for iOS and Android is described under App Development.
-
Maintain product data once
Shop, marketplaces, retail partners and passport pages are fed from one source. A single correction reaches every channel.
Does your purchase rhythm carry an app?
Tell us how often the same customers buy from you. We will say whether an app or a website is the better investment.
Common questions from fashion and lifestyle.
Do we need a fashion app of our own?
Only if the same people buy from you regularly. With subscriptions, seasonal collections and a loyal customer base, an app pays off. For mostly one-off purchases, a fast website with clear visibility is the better investment.
When does the digital product passport apply to textiles?
There is no fixed date for textiles yet. The delegated acts are expected from 2027, and roughly eighteen months of transition typically follow. We keep the current status on our page about the digital product passport.
We only buy in and have things labelled. Does this affect us?
Very probably yes. The obligations fall on whoever places a product on the EU market, which includes brands and importers. The details have to come from your suppliers, and that takes lead time.
What does a product passport landing page cost?
The page itself is the cheapest part. The effort sits in the data: what is already structured, and what has to be gathered first? We start with an impact and gap analysis and give you the numbers after that.
Can we combine the product passport with marketing?
Yes. Care instructions, repair services, product registration and matching additions hang off the same page. The mandatory details have to stay clear and unobstructed.
Does an app help against returns?
Better information helps, and you can show it in an app and on the website alike. Consistent sizing, fit guidance and photos that show the product as it is do more than the app itself.
Read on.
Which data would you not have tomorrow?
Material composition, origin and recycled content per item: if that is not structured today, the gap analysis is the starting point.
Build the obligation, keep the benefit.
Tell us what you manufacture or place on the market and where your product data sits today. You will get a first assessment.
We usually reply within 24 hours.
Remote and on site in Germany, Austria and Switzerland. International projects on request.