vincubate builds digital products and the companies around them.
vincubate is an AI-first company builder based in Dresden, Germany: we build websites and apps, take our own products to market and carry client projects into live operation.
Our own products in operation
Apps in the stores and platforms on the web that we built and run ourselves.
Engineering and steering
We write the code and we lead the project, with the same people.
A reply within 24 hours
On working days an enquiry gets a substantive assessment, usually within one day.
And built for clients.
A website we built, in live operation.
Client project · website
HappyLipo
Content platform on lipedema: knowledge articles, nutrition, care and downloads. Built by us, first in Webflow. On Astro with Sanity as the editing system since September 2026, maintained by the client.
Four things you can hold us to.
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An assessment before the engagement
We turn work down when a plan needs less than proposed, when another tool fits better, or when we cannot do it well.
More on this
Every service page on this site carries a section about when our answer is the wrong one. The brand is written vincubate, in lowercase; the registered company is Vincubate Ventures, founded and led by Vincent Grellert in Dresden.
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No lock-in
Code, repository, hosting accounts, store credentials and CMS are in your name. You can leave whenever you want.
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Every credential belongs to you. Moving to another provider costs you one email.
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We run what we build
Pauly, Chess Clock and Mini Marvin are products in live operation, not case studies. We feel a bad decision in load times and store reviews first.
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The selection sits in the portfolio: Pauly on the App Store and Google Play, Chess Clock across every Apple platform, Mini Marvin in the browser, plus rent-a-postbox.de, sonderpostenkracher.de and our consulting project on the Digital Product Passport.
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AI-first, and open about it
We build with AI assistance because it is faster. Architecture, structure and the awkward details come from experience.
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Every line AI produces goes through a human review, and neither credentials nor client data end up in third-party models. We also ship AI as a product: as a WhatsApp AI agent, as a website you can edit by chat, or as AI training for your team.
What we do.
From apps and websites to replacing a legacy system that grew for fifteen years.
App & software development
iOS, Android and desktop apps plus web applications, cross-platform with Flutter or native with SwiftUI.
App developmentAstro websites & migration
Content-driven websites built with Astro, new or migrated from WordPress, Webflow and Next.js.
Astro agencyWebflow websites
Marketing sites, relaunches and CMS setups your own team maintains afterwards.
Webflow agencyIT & ERP project management
Technical project leadership, interim reinforcement and vendor selection on your side of the table.
IT project managementAI automation
Automate processes, build chat agents, train teams. Workable for SMEs and mindful of GDPR.
AI automationLegacy replacement
Move overgrown Excel, Access and VBA systems into maintainable software without interrupting operations.
VBA legacy modernizationE-commerce consulting
Process consulting for shop, marketplaces and Amazon: ERP integration, order intake, pick/pack/ship.
E-commerce consultingBusiness building
The MVP validation sprint tests your business idea against the market, fixed price with a go/no-go report.
Business buildingGot something in mind?
Three sentences about your plan are enough. You get an assessment of whether we fit, roughly what it takes and where the risks sit.
What is still there once we are gone.
Four points you can check after the engagement.
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Partnerships without a minimum term
There is no minimum term and no maintenance contract as an entry fee. Anyone who stays, stays by choice, which means we earn it again every week.
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Reachable worldwide, anchored regionally
Our base is Dresden. Across the German-speaking region we come to you for kick-offs and workshops; day to day the work runs remotely, in German and English.
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Cross-sector experience
Retail and e-commerce, manufacturing, professional services, ERP rollouts and consumer apps in live store operation. The systems fail in the same places: data quality, unclear ownership and the exceptions nobody wrote down.
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Solutions that hold in year three
Few dependencies, decisions written down, and stacks like Astro, Flutter or SwiftUI that you can still staff in five years.
Careers at vincubate
Frequently asked questions about vincubate.
How big is vincubate, who works on our project, and are you hiring?
Small, deliberately so: a permanent core plus a network of specialists who join per project, so you talk to the people who build it. Partners are named up front, and we stay your contractual counterpart. We hire continuously with no application deadline, currently co-founders. Open roles are in the careers section.
Are you an agency or a software house, how did vincubate come about, and which projects do you turn down?
We are a company builder: our own products and ventures, plus client projects that match our skills. Two roots came together beforehand, building our own apps and websites, and project management on IT, ERP and e-commerce programmes. We turn down programmes with several parallel teams, pure body leasing, and plans that need less than they are about to cost.
Where are you based, do you work on site, and in which languages?
Our base is Dresden, Germany. Across the German-speaking region we come to you for workshops, kick-offs and working sessions; we have no office outside Dresden. Most of the work happens remotely, including with clients outside Europe. We work in German and English, both at project level.
What does a project cost, fixed price or time and materials?
The price follows the scope, and we know the scope after the first conversation. Where the scope is sharp we work to a fixed price, which is how the MVP validation sprint runs. Otherwise we bill for time against an agreed cap, invoiced monthly. The cost drivers for websites sit under Astro development cost.
What happens to our data and credentials, and do I own the result?
Code, repository, hosting and store credentials, CMS and domain are in your name. We ask for the narrowest access that works, on our own accounts with two-factor authentication, and return it when the project ends. Credentials and personal data stay out of AI tooling. More under GDPR-compliant websites.
What contracts do we sign, and what happens if a project goes wrong?
Usually a project or framework contract with a statement of work, a mutual non-disclosure agreement and, once personal data is involved, a data processing agreement. Delays get reported the moment they become visible, with a proposal attached. Anything we built that fails to work as agreed we fix under statutory warranty, without a new invoice.
Is the portfolio client work, will you name references, and do you sign an NDA?
The portfolio holds our own projects: Pauly, Chess Clock, Mini Marvin and the platforms we operate. Client work is shown only with permission, and the client reference on this page is one of those; the full story is in the case study. A mutual non-disclosure agreement is fine with us before the first detailed conversation.
Do you take over existing projects, what does a first conversation look like, and how quickly do you reply?
We take over existing projects after an audit of code, structure and dependencies; sometimes we advise against it. A first conversation runs thirty to forty-five minutes by video or phone and costs nothing. On working days we answer an enquiry within 24 hours, with an assessment attached.
Let us get to know each other.
A concrete project, a vague idea or a second opinion on a proposal that feels off: write to us and you get an answer with substance.
Let us talk about it.
Describe briefly what this is about. We come back with an initial assessment, usually within 24 hours.
We usually reply within 24 hours.
Remote and on site in Germany, Austria and Switzerland. International projects on request.








