Business building: validate your idea with MVP development and a market test.
MVP development starts with proof: positioning, a landing page and a paid campaign put your idea in front of strangers who can buy. The sprint ends with a go or a no-go.
Proven on our ventures
We validated our own portfolio companies with the same pattern and our own money.
Cost per inquiry
After the sprint you know the click price and cost per lead in your market.
Fixed price, fixed end
Defined scope, defined duration, a decision report with a recommendation at the end.
When the proof becomes a product.
Pauly · dictate your shopping list
Pauly is our own product: from the idea through brand and landing page into the App Store and Google Play, built with Flutter. The crew that validates your idea can build it afterwards.
What the MVP validation sprint delivers.
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Why good ideas fail anyway
The usual route builds the product first and asks the market second. When demand fails to show up, budget and motivation are already spent.
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Approval from friends costs nobody anything. Buying signals start when a stranger picks you over a competitor.
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What the sprint includes
Positioning and pricing logic, a brand in sprint format, a conversion landing page, the campaign with tracking and several weeks of measurement.
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- Positioning: audience, value proposition and price, sharpened until they can be tested.
- Brand: name check, logo, colours and imagery in compact form.
- Landing page: fast, search-engine friendly, with a contact and purchase funnel.
- Campaign: Google Ads on purchase-ready terms, Meta Ads for audiences that are not searching yet, plus GDPR-compliant tracking.
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Fixed price, fixed duration
Kickoff to decision report usually takes 6–10 weeks. You know the fixed price before the start.
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Your ad budget comes on top and runs through your own Google and Meta accounts, so you keep the campaign when the sprint ends.
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The number your model rests on
Click price, conversion rate and cost per inquiry come from the market. The report puts them next to your calculation and ends with a go/no-go recommendation.
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Proven on our own ventures
We are a company builder and validated our own portfolio companies with exactly this pattern before investing further.
More on this
Our own projects are listed in the portfolio on the homepage. Showcase projects with numbers, click prices, cost per inquiry and time to go, we share in the first call on request. In exceptional cases we discuss an equity model.
Does your idea carry a sprint?
Describe the idea, the audience and your timeline. We tell you whether a validation sprint fits and name the fixed price.
Frequently asked questions about business building.
What does the MVP validation sprint cost?
The sprint is a fixed-price package: positioning, brand, landing page, campaign setup, measurement phase and decision report. We name the price after the first call, because market and scope vary. Your ad budget runs through your own accounts on top.
How long does the sprint take?
Usually 6–10 weeks from kickoff to decision report. The measurement phase is the longest block, because click prices and inquiry numbers only become reliable after several weeks of ads running.
Can I run the validation myself with AI?
AI writes a landing page and ad copy within an hour. The work sits in building the campaign, in the tracking and in reading the numbers correctly. We work AI-assisted ourselves, with the experience from our own ventures.
What if the validation turns out negative?
Then the sprint has done its job: you know it for a fraction of what a finished product costs. The report shows what it came down to, price, audience, message or demand.
Do the landing page, brand and campaign belong to me afterwards?
Completely. Domain, page, logo, campaign structure and all data are yours, and the ads account runs in your name from day one.
Do you also build the product after a successful validation?
Yes, that is our core business: web, apps with Flutter and custom software, plus website build-out and SEO. The sprint stays a self-contained package.
Your idea deserves a market test.
Tell us in three sentences what you are planning. You get an assessment and a fixed price.
Request business building.
Idea, audience, time horizon: that is all we need for now. We reply with an assessment and a fixed price.
We usually reply within 24 hours.
Remote and on site in Germany, Austria and Switzerland. International projects on request.