Astro · Migration & Relaunch

Migrate to Astro: content moves, the front end is rebuilt.

When you migrate to Astro, content, URLs and search signals move across while the presentation layer is built new. We migrate from WordPress, Webflow, Framer and Next.js, with a redirect map and measurement.

Front end rebuilt

Content, URLs and search signals move across. Layout, components and navigation are built new.

One-to-one redirect map

Every old URL gets one target, including pagination, archives and campaign URLs with query strings.

Measured before and after

We record Core Web Vitals and visibility as a baseline, then again the same way.

00 — Reference

An Astro website in production.

Built by us, maintained by the client.

01 — At a glance

Migrating to Astro in four points.

At a glance

What moves

  • Content, URLs and metadata.
  • Layout, components and navigation are built new.

The path depends on the source

  • WordPress and Next.js have official migration guides.
  • For Webflow and Framer the path starts with an export.

What carries the rankings across

  • A complete redirect map
  • Unchanged titles and descriptions
  • Canonicals and hreflang
  • Sitemap and IndexNow submission
  • Then Search Console monitoring after launch

When we advise against it

  • When your site is fast enough and your team is happy with it.
  • If your marketing builds the pages itself, stay on Webflow.
02 — Migration paths

Five paths to Astro, and what follows.

The process is similar everywhere. The source decides the effort.

WordPress to Astro

The most common case. Content comes out via API or export, and an official migration guide exists.

Details

Webflow to Astro

No official guide. The path runs through a CMS export and a front-end rebuild.

Details

Framer to Astro

Usually smaller sites with high design ambition. Content from the collections, layout rebuilt.

Details

Next.js to Astro

Technically the smoothest path: same language, same component thinking, official migration guide.

Details

WordPress as headless CMS

The back end stays, only delivery changes. Your editors keep working in wp-admin.

Details

Edit your website by chat

What becomes possible after the migration: change text or add a post as a chat message.

Details

Is the move worth it for you?

Send us the URL and two sentences about what slows you down. You get an assessment of effort, risk and benefit.

03 — Process

How a migration to Astro runs.

The first two steps decide how the rest goes.

Content inventory

Every URL from sitemap, server logs, analytics and Search Console. Outcome: keep, merge, retire.

URL map and redirect plan

Every indexed URL gets exactly one target, including pagination, archives and feed addresses.

Consolidate templates

Grown one-off pages become a handful of page types with typed fields in a Zod schema.

Rebuild the front end

Layout, components and image pipeline are built new. Interactive parts become single islands.

Launch and follow-up

Preview environment, page-by-page check against the redirect map, then eight to twelve weeks of monitoring.

04 — FAQ

Frequently asked questions about migrating to Astro.

Will we lose our Google rankings when we migrate to Astro?

Not when the migration is planned. We build a complete redirect map and carry titles, descriptions, canonicals and hreflang across unchanged. Beforehand we mark the paragraphs that carry positions, and after the switch we watch Search Console for several weeks.

How long does a migration to Astro take?

From inventory sign-off to switching day: 3 to 5 weeks for a focused marketing site, 6 to 10 for a company site with a blog and CMS, from 12 for multilingual sites or system integrations. A headless move sits at 4 to 8 weeks.

What does a migration to Astro cost?

Template consolidation, the volume and state of your content, the integrations and the size of the redirect plan set the range. The front-end rebuild is the expensive part, the content move rarely is. See Astro development cost.

Is there a tool that automatically converts WordPress to Astro?

No. There are exporters to Markdown, and Astro publishes official migration guides, among them WordPress and Next.js. Those cover content and project structure. The presentation layer gets rebuilt in every case.

Can we keep our CMS and still move to Astro?

Yes. Astro is CMS-agnostic and stays the presentation layer. With WordPress that path is headless operation, or the content moves into a headless CMS or into the repository as content collections. For logged-in applications we recommend custom software.

Can we run the migration ourselves with AI?

For a prototype and the content export, yes. The demanding parts stay: redirect map, content model, retirement list and the monitoring afterwards. We work AI-assisted ourselves, for example with our WhatsApp AI agent, and put every change through review and build.

We assess before we quote.

Describe your starting point in three sentences: platform, page count and what slows you down. You get an assessment, usually within 24 hours.

— Contact

Request a migration to Astro.

Briefly describe what your site runs on today and what bothers you. We come back with a first assessment.

Call now +49 155 63582204 Message on WhatsApp Write an email

We usually reply within 24 hours.
Remote and on site in Germany, Austria and Switzerland. International projects on request.

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